The end of PR’s vanity metrics era

For decades, PR leaned on vanity metrics that inflated reach while masking true impact. Now, companies are replacing them ...
Retail TouchPointsOpinion

PR’s Role in the Parent Purchase Funnel: Awareness, Trust and Word-of-Mom

With an overwhelming number of options, brands can no longer rely on paid tactics alone to stand out to today's time-starved, ...
Live Science

Scientists invent 'Pulse-Fi' prototype — a Wi-Fi heart rate monitor that's cheaper to set up than the best wearable devices

Engineers are in the early stages of harnessing Wi-Fi as a way to monitor heart rates, but don't expect to use your home router anytime soon. Engineers have used artificial intelligence (AI) and cheap ...