Working across entirely different consumer categories showed the same underlying truth: Adoption patterns always trace back ...

A new framework translates the zodiac into measurable personality dimensions — and reveals which sign truly matches your ...

How five psychology books explain the quiet forces shaping thought, judgement, and behaviour before decisions turn visible or ...

The Apple TV series "Pluribus" explores what it means to be human by removing individual identity from the world.

A close look at ten psychology classics that shaped how we think about behaviour, meaning, happiness, persuasion, bias, and ...

From ancient rituals to global diplomacy, explore how thoughtful gift-giving shapes trust, power, and connection, especially across Asian and Western cultures.

A new study published in Computers in Human Behavior reveals how artificial intelligence is fundamentally reshaping social ...

The idea that we make over 200 unconscious food choices a day has been repeated for years, but new research shows the number ...

Sam Zizzi’s return to West Virginia University wasn’t supposed to be permanent. A native West Virginian who had traveled out ...

New book traces more than 3,000 years of deception detection—from ancient truth rituals to modern intelligence ...

A Universal, Mechanistic, and Testable Framework for Measuring Alignment, Coherence, and Consequence Across Human Behavior and social Structures The Law of Alignment measures reality, not intention.

From the hidden influence of gut bacteria on social anxiety to the surprising linguistic agility of older adults, researchers ...