In 1987, President Ronald Reagan sharply criticized tariffs and trade barriers. Ontario’s government used Reagan’s words in an advertisement promoting free trade between the US and Canada in response to President Trump’s tariffs.

President Donald Trump said on Saturday that he plans to hike tariffs on imports of Canadian goods by an extra 10% because of an anti-tariff television ad aired by the province of Ontario.

Ford defended the campaign as an effort to “initiate a conversation” about the economic fallout of tariffs, saying it had already reached “US audiences at the highest levels.”