Earlier this week, Samsung announced a refresh to its flagship lineup of smartphones at its Unpacked event, introducing consumers to the new Galaxy S25 Ultra, S25+, and S25. Pre-orders are now available on Samsung’s website and the tech company is offering a generous trade-in deal.

Samsung’s Galaxy S25 is a great device, and it does genuinely raise the bar on smartphone AI. But for home and business users, the fact this is a device that’s all about AI has come too soon for its buyers to fully understand how to stay AI-safe, or even the questions they should ask. All that should be factored in to any decision to switch.