In this highly requested How To video, learn to create a fall and winter makeup look featuring a cool toned gold shadow, cool toned nude lip, and a bold winged liner, with tips for achieving this look ...

In this video, the creator shares a requested makeup look inspired by their new hair color. The tutorial features a variety ...

As every make-up addict knows, finding the best mascara can be key to achieving voluptuous, defined and lengthy lashes. But ...

Georgia Toffolo has been open about her battle with acne and the products she uses to help manage it, and now she's shared ...

Tarte Shape Tape Concealer is 10 years old, and this week, you can snag it on Amazon for just $19 to celebrate. An InStyle writer that swore by it in 2016 still uses it ten years later, along with her ...

Tue, September 9, 2025 at 9:22 PM UTC I’ve been wearing Tartelette Tubing Mascara for a few days, and I’ve already been getting compliments about how long—and natural-looking—my lashes look. You ...

Beauty brands continue to leverage TikTok Shop as a major sales channel, with Tarte Cosmetics maintaining its position as the top performer, according to new data from Charm.io, cited by WWD. Tarte ...

Tarte's Shape Tape Concealer, a popular choice for its coverage and buildability, is now available in a stick format. The Big Stick Energy duo includes the Shape Tape Blur Concealer Stick and a ...

I enjoy vacuuming my carpets and making my bed, but one of my least favorite chores is cleaning my makeup brushes. It always seems like such a hassle, plus the 24-hour turnaround of waiting for them ...

For beauty lovers, this just might be one of the ultimate (or should we say Ulta-mate?) sales of the season. Ulta Beauty’s Black Friday sale has officially kicked off, bringing over 275 discounts on ...