Taylor Swift's Eras Tour wrapped last December, capping off a multibillion-dollar run that paid tribute to the superstar's 20 ...

Kevin Evers documents how Taylor Swift kept rising to the top as she switched genres, bounced back from public cancellation ...

Journalist Vincent McAviney joins Georgina Godwin to discuss Washington’s threat to abandon Ukraine, life on the UK’s nuclear ...

Taylor Swift’s Eras Tour wrapped last December, capping off a multibillion-dollar run that paid tribute to the superstar’s 20 ...

Kevin Evers’ new book, “There’s Nothing Like This: The Strategic Genius of Taylor Swift,” unpacks the decisions that turned the pop star into a cultural phenomenon. Kevin O'Leary on EU willing to go ...

You were just a kid then, but, as in the new book “There’s Nothing Like This” by Keven Evers, you saw your future.

Kevin Evers, author of 'There's Nothing Like This: The Strategic Genius of Taylor Swift' on how the global pop star is a ...

The Strategic Genius of Taylor Swift,” author Kevin Evers takes a run at a case study of Swift’s strategic business moxie, ...

Kevin Evers' new book, "There's Nothing Like This," examines Taylor Swift's business savvy and rise to superstardom. The author argues that Swift's success, while comparable to Beatlemania ...

The Strategic Genius of Taylor Swift' by Kevin Evers (Image: Harvard Business Review Press) Taylor Swift is one of the most ...

Evers’ new book, There’s Nothing Like This: The Strategic Genius of Taylor Swift, chronicles the creative and business decisions that have defined each phase of Swift’s career. In an ...