Following the global launch of TikTok for Artists, the platform has now officially launched in Nigeria. The announcement is a positive one for Nigerian artists, given the growing influence of TikTok ...

TikTok is transforming the way artists make music - and the way the industry makes stars. Artists from every background, with or without industry backing, are using TikTok to amass global fanbases, ...

Much like an evening lost scrolling through the For You page, watching TikTok’s existential trajectory over the past several months has been a brainrotting experience. It began last April when the ...

For Nigerian artists, TikTok can become a platform to not only pursue viral moments but also grow their careers in the presence of a global audience. TikTok’s role in the democratisation of global ...

TikTok has boosted the careers of numerous musicians, thanks to their songs—both new and old—going viral. The latest example is Connie Francis’s 1962 hit Pretty Little Baby, which is currently ...

This story was originally published on Marketing Dive. To receive daily news and insights, subscribe to our free daily Marketing Dive newsletter. TikTok this week launched a global campaign, “See ...

TikTok has become a career-launching machine for hip-hop artists, reshaping how songs go viral and how fans discover new talent. Breaking into the music business before TikTok traditionally required ...

TikTok announced its top artists and songs for 2025 and the winners include Taylor Swift, Katseye and Connie Francis, Doechii ...

The Southbank Centre and TikTok have announced the launch of Crescendo, a pioneering new accelerator programme aimed at spotlighting emerging classical music content creators in the UK, bringing the ...

TikTok will launch a new U.S.-exclusive version of its app on app stores on September 5, as part of an ongoing effort to comply with federal legislation requiring the divestment of its American ...

TikTok is expanding its role in music and creator-driven content with the launch of a new live podcast series, TikTok In The ...

TikTok this week launched a global campaign, “See Where Music Takes You,” designed to highlight its role as a destination for music discovery, according to details shared with Marketing Dive. A ...