Wisconsin is quite the location for lakeside adventures, but this laid-back city in the middle of the state blends plenty to ...

This historic, lakefront town in the Midwest is the perfect year-round getaway with cute boutiques, one-of-a-kind outdoor activities, and local foodie treats.

MILWAUKEE (CBS 58) -- The 40th anniversary of National Travel and Tourism Week was marked on Monday, May 8. It aims to be a time to honor the significant impact the industry has on Wisconsin's economy ...

As the weather cools, head indoors for unforgettable on-stage action. Performing arts centers and venues throughout Wisconsin ...

Wisconsin direct traveler spending was $16.2 billion in 2024, up 3.5% from 2023. The tourism industry's 2024 total economic impact was $25.819 billion. That includes indirect and induced spending.

The $25.6 billion number includes $15.7 in direct visitor spending, plus indirect effects like wages being spent in local economies. Not all counties benefit equally from tourism in Wisconsin, but all ...

GREEN BAY, Wis. (WBAY) - Lambeau Field is officially named one of the “Wonders of Wisconsin.” Travel Wisconsin, from the state department of tourism, started the list in 2023. Visitors from all over ...

MADISON (WKOW) -- 2023 was another record-breaking year for Wisconsin tourism. According to 2023 economic impact data, the tourism industry generated $25 billion in total economic impact, surpassing ...

(WLUK) -- New data shows Wisconsin's outdoor recreation industry grew nearly 10% in 2023, breaking the previous year’s record. According to the Outdoor Recreation Satellite Account from the U.S.

People are getting outside more, and with that came a record breaking year for Wisconsin's outdoor recreation industry in 2022. According to a news release from Gov. Tony Evers, the industry brought ...

Travel Wisconsin's Dream Draft Sweepstakes offers winners transportation, lodging and special NFL draft insider access. The contest is open to people age 21 and up. Contestants are allowed one entry ...