Instead of building its own car factories from scratch, Sony has partnered with Honda, who is making the first examples of ...

The Sony/Honda electric Afeela 1 is in pre-production at the automaker’s East Liberty plant in Ohio, with a brief to set a ...

A new electric vehicle is accelerating through the development process as a groundbreaking partnership between Honda and Sony ...

Honda and Sony’s electric venture, Afeela 1, is shifting from concept to reality. Pre-production has begun at Honda’s ...

Afeela 1, the first car born from the Honda-Sony partnership, is no longer just a flashy CES concept. It’s now taking shape ...

The Afeela 1, as it will be not-so-creatively called, is expected to reach customers in mid-2026 and will carry a starting price of $89,900. Sony Honda Mobility ...

The Afeela uses Epic Games’ Unreal Engine 5 for graphics — a graphics engine usually used for video games. The car will be able to augment reality in real time, marking points of interest or ...

The people inside the Afeela EV might not notice anything going on outside, however—Sony wants the car to be a conduit for its entertainment offerings, whether that's movies or music or gaming.

AFEELA's three core pillars are augmentation, autonomy, and affinity. Augmentation means that the vehicle can change and adapt to the owner, and it has a variety of available themes to suit any ...

If it wasn't clear earlier this year when Sony and Honda revealed the concept Afeela EV, it is now: This new joint-venture concept car is all about leveraging entertainment. The company, known as ...

The first Afeela prototype was unveiled at the CES in 2023. The joint venture between Honda Motor Co. and Sony Group Corp. plans to begin shipping the vehicle to U.S. customers in 2026 before ...

My Afeela demo was in a now-closed small storefront in the Century City Mall in West LA, a mall usually given over to desperate teens seeking Kardashian makeup advice or cutting-edge fashionistas ...