Despite backlash against American Eagle's 'Sydney Sweeney Has Great Jeans' ad, it shows a shift to traditional, sales-focused ...

American Eagle made a bet on one of Gen Z’s most bankable stars. And if the early numbers—and stock movement—are any indication, it paid off. And if you don’t like the jeans or the company, don’t buy ...

A Levi’s spokesperson declined to comment Wednesday about the cultural debate that has developed from its new ads with ...

A controversy involving actress Sydney Sweeney, U.S. President Donald Trump and clothing retailer American Eagle Outfitters ...

For those of you who missed the story, American Eagle signed Sweeney — an actress best known for her roles in HBO’s “Euphoria” and “The White Lotus” — for a sultry ad in which she talks about genes ...

The Fox News host’s brainwave came after President Trump praised the White Lotus star’s controversial ad campaign ...

I hate that everything is now seen through the MAGA political prism. I hate that a humdrum jeans campaign has assumed outsized (but NOT plus-sized, which is woke) cultural currency.

How nice to have the Sydney Sweeney "great genes" controversy. It is happily of no consequence, which is just what we need ...