Niccol said Starbucks was founded on customer experience, and wants to return the brand to a position of excellence.

Starbucks CEO Brian Niccol has launched the Green Apron Service initiative, aiming to serve customers their order in four ...

Four minutes or less. That is how long the Starbucks chief executive officer would like for it to take from order to drink in ...

CEO Brian Niccol believes speeding up Starbucks’ customer service could hold the key to turning around its in-store sales ...

Advance Auto Parts Inc. (NYSE:AAP) shares are trading lower on Thursday. The company reported second-quarter adjusted ...

Known for generating massive gains for investors, Chipotle and Cava Group have seen their stocks fall mightily to 52-week lows following their lackluster Q2 results.

Brian Niccol has led Starbucks for almost a year, and it has been a bumpy ride to revamp the coffee chain’s brand. Wall ...