Seeking adult fans with money to spend, companies like Mattel and Lego are working with artists to make exclusive — and ...

Mattel has partnered with OpenAI to create AI-powered toys and games, with the first product expected to be announced later this year.

Mattel recently announced a new partnership with OpenAI, anticipating a major infusion of AI and chatbot services into its ...

Beyond consumer products, Mattel will also use OpenAI’s AI tools, including ChatGPT Enterprise, to streamline internal ...

Mattel, the 79-year-old toymaker behind Barbie, Hot Wheels and UNO, is making a major AI move In a statement, the US company said it has struck a partnership with OpenAI, the creator of ChatGPT, to co ...

For Mattel, it is a strategic step in extending Hot Wheels’ cultural relevance beyond the toy aisle and into lifestyle spaces ...

Barbie is entering into Eternia with a new Masters of the Universe Doll as She-Ra the Princess of Power comes to life ...

Mattel, the company behind Barbie, has partnered with OpenAI to develop and produce toys with the help of artificial ...

The Red, White & Royal Blue star just wrapped Masters of the Universe and gave fans a first look at his Sword of Power (and ...

Actor Nicholas Galitzine recently teased his He-Man costume and shared his excitement for the project based on the popular ...

Margaritaville Hotel Kansas City will host a ribbon cutting and preview event on Tuesday. The hotel is located near the ...

The joint effort between the toy company and major player in artificial intelligence shows how AI is permeating every part of life, including playtime.