Your Meta ads might look fine on the surface, but if your “cheap installs” vanish by Day 2, you’ve got a targeting problem. REPLUG’s Paid UA team built ...

The first wave of Connected TV (CTV) advertising was built on a seductive promise: simplicity. Platforms emerged to make buying TV ads feel as ...

This Friday is your last chance to lock in Early Bird savings of up to €300 for Business of Apps Berlin — the ultimate gathering for Europe’s app growth ...

On 23rd April 2026, Business of Apps London (formerly App Promotion Summit) returns, bringing together over 1,000 senior leaders across marketing, ...

AI-driven platform Knapsack has partnered with Cheesecake Labs, a software development and AI integration company, to launch Knapsack Chat. This ...

Business of Apps Berlin 2025 unites Europe’s app growth leaders for one day of sharp insights, real connections, and strategies that drive scale. In a ...

FastSpring executives presented a "crawl-walk-run" methodology for implementing app-to-web monetization during our latest webinar last week. The session ...

Every publisher’s journey with Adsterra is unique — some find success overnight, while others refine their strategy through months of testing. This case study follows the latter: two childhood friends ...

What happens when AI meets lifecycle marketing? In this special episode, we’re bringing you a panel discussion from App Promotion Summit NYC 2025, featuring leaders from WHOOP, theCut, and Grohaus.

Getting a user to the point of subscribing is the north star for many app marketers, and it takes a lot of steps to get there. More than 90 percent of users churn from most apps within the first 30 ...

This guide will walk you through what an Android app developer does, how you might develop an app for Android, and how to choose a top Android app development company to help you build the ultimate ...