Every publisher’s journey with Adsterra is unique — some find success overnight, while others refine their strategy through months of testing. This case study follows the latter: two childhood friends ...

On 23rd April 2026, Business of Apps London (formerly App Promotion Summit) returns, bringing together over 1,000 senior leaders across marketing, ...

Business of Apps Berlin 2025 unites Europe’s app growth leaders for one day of sharp insights, real connections, and strategies that drive scale. In a ...

Unlock the secrets to explosive revenue growth in 2025! Join Jens-Fabian Goetzmann, the Head of Product for RevenueCat, as he reveals 10 actionable strategies to propel your business forward. Some of ...

Getting a user to the point of subscribing is the north star for many app marketers, and it takes a lot of steps to get there. More than 90 percent of users churn from most apps within the first 30 ...

This guide will walk you through what an Android app developer does, how you might develop an app for Android, and how to choose a top Android app development company to help you build the ultimate ...

This guide will cover everything from being a lead generation affiliate, how you stand to benefit from getting involved, and how to choose the best lead generation affiliate programs. Lead generation ...

This section features affiliate networks that support the COD (Cash-on-delivery) commission type. With this model, offers take place as soon as a customer completes the purchase via telephone. For ...

With daily payment terms publishers receive payments on a daily basis (during business days only). Publishers find these terms attractive because they promise to pay earned commissions from the day ...

FastSpring executives presented a "crawl-walk-run" methodology for implementing app-to-web monetization during our latest webinar last week. The session ...

Cheryl Fowler shares her journey to Head of Growth Marketing at DigiOutsource and offers advice for women in mobile marketing.