Today’s consumers seamlessly switch between mobile, CTV, and DOOH. Adtech firms are decoding cross-platform strategies to ...

MTR, a century-old brand that prides itself in delivering authentic South Indian flavours, has rolled out an new campaign for its flagship product, MTR Puliogare Powder. At its heart is a TV and ...

DeepSeek has dominated headlines and the discussions over AI for the past week. But what impact will it have on marketing?

Creative directors from The Sweetshop and Droga5 discuss their award-winning collaboration on Macpac's 'A Bit Precarious', a ...

Overseeing its global capabilities centre in India, he will drive the optimisation and performance of the company’s solutions ...

Crafting a coffee culture, they blend innovation and community, using experiential marketing to engage Gen Z and Gen Alpha ...

Contact Customer Support at [email protected] or call +91 022 69047500 ...

With uncertainly looming over social media, PR heads lament the rise of misinformation and emphasise the endurance of earned ...

The duo to provide AI-powered personalised videos for advertising and social media marketing requirements of brands in India.

The temporary rebranding to ‘PVMA’ signals its entry into badminton, backed by a collaboration with PV Sindhu—a strategic ...

Articles written by Varsha Venugopal ...

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