TikTok Symphony features, including dynamic digital avatars, are coming to WPP Open to provide more “firepower” for agency ...

A new integration with Amazon DSP demonstrates how platforms are working to bring together first-party data in clean room ...

While privacy concerns have made monetizing the app a challenge, Meta is again betting on ads to address its revenue goals.

Traditional advertising outlets are expected to see a 3% drop in revenue, reflecting ongoing economic uncertainty, while digital ad sales will increase.

The ads division just acquired ad-tech startup Symbiosys for $175 million and is introducing new artificial intelligence ...

The need for privacy-safe identity resolution is one of Acxiom parent IPG's “big bets,” even in the wake of Google's decision ...

A new integrated team weds PepsiCo beverage’s internal brand-building expertise with VaynerMedia’s ability to activate around ...

With interest in creator content high, the new capabilities help marketers better understand what is driving sales.

When sourced and applied responsibly, third-party data enhances the performance of AI-driven strategies by enriching audience ...

The General Mills brand evolved the cannibalistic cereal squares of past ads, amping up dark humor and true crime elements favored by Gen Z.

The chain plans to meaningfully ramp up marketing spend as it seeks to bounce back from its first same-store sales decrease ...

Newell, the parent of more than 50 consumer brands, is looking to create five times more content while improving marketing ...