The PepsiCo brand is reworking 1987’s “No Ordinary Thirst Quencher” and its retro Citrus Cooler flavor to fit the show’s themes and setting.

In her first quarterly trading update as CEO, Cindy Rose dubbed the group’s performance “unacceptable” and lacking in execution on key fronts.

Chief Media Officer Benoit Vatere explains where the performance marketing platform’s new tool fits in the beverage brand’s full-funnel marketing.

The tech retailer will feature creators in its CTV ads for the first time and will advertise during 30 different NFL games ...

Along with optimizing a previous ad made with generative artificial intelligence, the soda giant rolled out a separate spot ...

Strengths in Amazon DSP, live sports content on Prime Video and budding generative AI tools helped deliver 24% growth in ...

The activation is backed by research that found while 94% of Americans are in group chats, 29% meet up with their groups once ...

The in-house effort from the sleep device brand uses the tropes of scary movies to pitch its value proposition around the ...

The annual revenue run rate for Meta’s AI ad infrastructure, including Advantage+, is now over $60 billion, speaking to ...

Parent company Alphabet delivered its first-ever $100 billion quarter, with AI supporting ad relevancy, performance and ...

Make the World a Healthier Place” marks the first time Dole has launched a marketing initiative in North America and Europe ...

Americans are prioritizing small moments of joy to combat a tough economic climate, according to internal research that ...