Given the erratic nature of Trump’s tariffs, marketers need to be prepared and have a scenario and a strategy for each future ...

It had been reported last week that the government was considering introducing a total ban on alcohol advertising in the UK, ...

Moving from a focus on TV ads to an influencer-first strategy means Unilever is on a mission to upskill its marketing teams.

During the retailer’s full-year results today, Currys CEO said its marketing strategy, which has seen the brand take off on ...

Aiming to “better serve” the needs of 20 million UK customers, Aviva hopes its Direct Line takeover will serve to strengthen ...

From ever-evolving data privacy regulations to a proliferation of digital platforms and devices, marketers face countless obstacles when accessing the consumer data they need to accurately target ...