Meta is offering a more efficient content studio. Google created an autonomous agency, automating the entire tactical pipeline.

Invitations to exclusive industry events and research by Fern Siegel , August 1, 2025 Both report to Katrina Bain, managing ...

For one, expect the all-hands-on-deck new chairman of the FCC Brendan Carr would need to lean toward removing long-time limits on station ownership -- where a single entity cannot own TV stations ...

The American Dream still sells, but the dream itself has changed, and so should the way brands talk about it. That’s the message from new Ipsos research on how Americans today define aspiration ...

As platforms built on AI continue to write, rewrite and build everything from complete ads to website copy, remaining ...

Consumers do not care as much as marketers do about brands and advertising. Asking detailed questions about things not central to people's lives runs the risk of generating mushy data.

YouTube has changed its ad revenue policies regarding the use of profanity in the beginning of a video, allowing creators ...

There is a mixed picture for broadcast-originated original shows that have a significant mix of streaming viewing, live or ...

“The Cactus team believes deeply in the credit-union advantage, and it’s why we love working in this space.” said Joe Conrad, Cactus CEO. “The Ent relationship represents an opportunity to message ...

Its 2025 Color of the Year, "Hidden Gem," is more than a trend -- it's a bid to coach hesitant home improvers into action.

As part of this arrangement, Gannett’s journalism will be integrated into the Perplexity Publisher Program, making it one of the firm's largest U.S.-based media partners, and into Perplexity's ...

Bloomberg was awarded a star, in sharp contrast to the Los Angeles Times, which garnered four chickens and Alden Global Capital, which was given three in this skewed rating system. Why would this ...