We break down the landmark U.S. antitrust ruling against Google for monopolising publisher-side adtech tools, revealing what ...

The report also highlights a notable increase in new advertising activity during IPL 18, with 23 new categories and 96 new ...

The updated functionality allows Grok to personalise its replies based on earlier conversations. For example, the chatbot can now generate customised responses such as workout plans that align with a ...

We explore how artificial intelligence is transforming brand identity by enhancing design and personalisation while raising ...

Sarvesh Bagla of Techmagnate highlights how a strong organic digital strategy can future-proof India’s BFSI sector against fintech disruption.

Judge Leonie M. Brinkema ruled that Google broke the law by unfairly linking two of its adtech tools, DoubleClick for Publishers (DFP) and AdX, giving it too much control over the publisher side of ...

Altman has revealed that users’ habit of being polite to artificial intelligence may be leading to substantial energy costs, ...

While Blend is now available to all users, Storylines remains in the experimental phase and has not yet entered public ...

Brands are breaking taboos, with influencers helping them walk the talk. From mental health to sexual wellness. But as more ...

Younger audiences aged 15 to 19 are significantly more responsive to fantasy sports at 39% and beverage brands at 23%, while ...

From challenging common haircare myths to crafting relatable content, Arata’s social media strategy goes beyond products. But what makes them click? Here's a rundown.

Saloni Surti of Punctuate Productions explores the unexpected rise of pistachio from a once-overlooked flavour to a global food trend, tracing its journey through viral desserts, brand revivals, and ...