Kia America has extended its longstanding sponsorship of the NBA, WNBA and NBA G League with an expanded presence across the ...

Sky New Zealand has extended its rights to the Olympic Games in an agreement up to and including the 2032 edition in Brisbane ...

The announcement puts to rest nearly two years of legal and regulatory hoops and creates a major player in the vMVPD space.

Atlético-MG has signalled its intention to leave the Libra bloc of clubs and join the rival Liga Forte União (LFU) collective ...

The Women’s Tennis Association has appointed experienced industry executive Valerie Camillo as its next Chair as the ...

Indoor golf league TGL has added to its ‘Founding Partner’ sponsorship tier with the signing of South Korean tyre ...

A new format and more major global events are the focus for the Professional Fighters League (PFL) in 2026 as it prepares to negotiate a new rights contract in the world’s biggest media market.

Apparel brand Lululemon has continued its sports push by signing an agreement with the National Football League.

The United States Soccer Federation (USSF) has enjoyed a significant boost to its finances ahead of next year’s co-hosting of ...

LaLiga has brought forward its domestic media rights tender in a strategic move that could impact the value of the rights to ...

Paris Saint-Germain has reported record revenues of €837m ($976m) for the 2024–25 season, despite a drop in commercial income ...

Paramount has added Ultimate Fighting Championship rights in Latin America and Australia from 2026 to 2032 to its seven-year ...