Most retail media networks eventually face the same existential tension: merchants who see ads as clutter on their carefully ...

Americans will spend $13.1bn on Halloween this year, up from $11.6bn in 2024. Average spend per person hits $114.45, with ...

The results pile pressure on the already-embattled WPP. Rose stepped in 60 days ago, following predecessor Mark Read bowing out in June when the firm’s share price hit a five-year low, then a profit ...

The whole world is increasingly turning to AI to scale and feed the content beast. So consumers are understandably more ...

AI means possibilities are endless, but output can end up boringly similar. Diana Weisman at Code and Theory explains how a ...

‘Truth Well Told’ is its long-running philosophy, but one that has become more of a meaningless motto than a driving force ...

Admin is the bottleneck. When campaigns underperform, teams often rewrite the brief or change channels. In many cases the ...

Tesla’s cars have been seeing ghosts. Drivers have filmed their vehicles detecting phantom pedestrians wandering among ...

Tiffany & Co returns this holiday season with ‘Love is a Gift,’ an enchanting campaign that redefines the spirit of giving ...

The removal of the UAE from the grey list was a major development in the maturity of the Gulf region’s fight against ad fraud ...

Known for its legendary work with Volkswagen, John Lewis and McDonald’s, DDB has shaped advertising culture for decades. Many ...

At Semrush Spotlight in Amsterdam, experts warned that AI-driven search is redefining visibility. SEO isn’t dead, but brands ...