The saga began last year when the supermarket, established in 2013 under the name "Super Mario," renewed its trademark registration. This routine filing seemingly caught Nintendo's ...

The video game giant Nintendo sued a Costa Rican grocery store but now the case is closed. Here's why Nintendo lost, despite ...

A supermarket named Super Mario got sued by Nintendo of America, but they chose to fight back and were able to win the legal battle.

When Jose Mario Alfaro Gonzalez tried to trademark the name of his supermarket chain 'Super Mario,' Nintendo ... I am very happy that we have won the Costa Rican trademark registration proceedings ...

Super Mario defeats Nintendo  Nintendo, the former maker of playing cards, has suffered a rare legal loss protecting its ...

The owner of the Super Mario grocery store in San Ramón, Costa Rica claimed victory over Nintendo on Jan. 28, telling his ...

Gaming giant Nintendo just lost a trademark battle to a teeny grocery store in Costa Rica. José Mario Alfaro González had the ...

As posted to the supermarket's Facebook page (via Eurogamer) by Mario's son, Carlos "Charlito" Alfaro, Nintendo reportedly "claimed that Super Mario belongs to them globally" when the supermarket ...

A small supermarket in Costa Rica named "Super Mario" has successfully defended its trademark against video game giant ...

and sometimes just straight-up other games—took one to the chin recently after a supermarket in Costa Rica, named "Super Mario" after its owner Don José Mario Alfaro González, won a legal ...

Nintendo lawyers might be renowned for their ruthlessness, but a small supermarket in Costa Rica has managed to overcome the gaming giant.