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In 2020, Surf Excel released a Holi campaign starring Jaideep Ahlawat, telling the story of a family separated by years of unspoken conflict. Young Vihaan visited his uncle’s home, using colors to represent each family member, bringing everyone together. The campaign reinforced the “daag achhe hain” philosophy with the tagline: “The colors that bring loved ones closer are good.” #SurfExcel #HoliCampaign #DaagAchheHain #FamilyStories #MarketingNews @surfexceldaagacchehai { surf excel, holi campai
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The 2017 Holi campaign #SaareMaelDhoDaalo from Ghadi Detergent, created by ADK Fortune, challenged the festive norm of excusing bad behaviour with “bura na mano, Holi hai.” By linking the brand’s cleansing promise to the need to “clean” harmful mindsets, the ad sparked strong conversations on respect, consent, and social change. The insightful execution turned a detergent ad into a cultural statement, amplifying brand's purpose-driven positioning. #holi #marketing #advertising #iconicads @ghadid
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