Pepsi is poking the bear again. 🫵 A Super Bowl ad for Pepsi Zero Sugar touts a new victory in the Pepsi Challenge, the decades-old sampling program revived in 2025, using a conflicted polar bear that evokes rival Coca-Cola without ever naming it. Led by BBDO and the Pepsi Content Studio, “The Choice” bets that taste—and a bit of goofy bravado—is still the most persuasive case Pepsi can make, a claim the brand has spent the past year testing in the real world. “This is not about cola wars,” said
0:31
Pepsi is poking the bear again. 🫵 A Super Bowl ad for Pepsi Zero Sugar touts a new victory in the Pepsi Challenge, the decades-old sampling program revived in 2025, using a conflicted polar bear that evokes rival Coca-Cola without ever naming it. Led by BBDO and the Pepsi Content Studio, “The Choice” bets that taste—and a bit of goofy bravado—is still the most persuasive case Pepsi can make, a claim the brand has spent the past year testing in the real world. “This is not about cola wars,” said
137.5K views8 months ago
FacebookAd Age
"Coke vs Pepsi: Full History 1886–2026 (Pepsi Challenge Revival & Who Wins Now?)"
2:51
"Coke vs Pepsi: Full History 1886–2026 (Pepsi Challenge Revival & Who Wins Now?)"
1 views7 months ago
YouTubeShadow files
The 2025 BET Experience brought the heat — and so did the Pepsi Zero Sugar Taste Challenge 🔥
1:01
The 2025 BET Experience brought the heat — and so did the Pepsi Zero Sugar Taste Challenge 🔥
25.5K viewsJun 20, 2025
YouTubeBETNetworks
PEPSI Challenge: Zero Sugar Taste Showdown Begins
0:39
PEPSI Challenge: Zero Sugar Taste Showdown Begins
3.8M viewsFeb 5, 2025
TikTokpepsi
pepsi on Instagram: "One sip is all it takes at the Pepsi Challenge! #ThePepsiChallenge"
pepsi on Instagram: "One sip is all it takes at the Pepsi Challenge! #ThePepsiChallenge"
68.9K viewsFeb 8, 2025
Instagrampepsi
Refreshing Real Moments | Pepsi Ad 2025 – Feel the Real Taste!
0:23
Refreshing Real Moments | Pepsi Ad 2025 – Feel the Real Taste!
122 views9 months ago
YouTubePA Studio 53
On this day — 11 May 2025: Pepsi Kickoff Show highlights
0:33
On this day — 11 May 2025: Pepsi Kickoff Show highlights
446K views5 months ago
TikToksss_creations
1:00
The Secret to Crystal Pepsi's Comeback in 2025
7K viewsFeb 1, 2025
YouTubeChris Frezza
1:06
How Pepsi Almost Destroyed #MarketLegendsGlobal #CocaCola1 #pepsi2
1.7K views5 months ago
YouTubeMarket Legends Global.
1:39
Crystal Pepsi in 2025 The WORST Pepsi Ever Created? #Pepsi
123.2K views10 months ago
YouTubeJoel Hansen
0:46
A soda war is brewing. Pepsi Zero Sugar's Super Bowl 60 commercial, "The Choice," features a cola-loving polar bear who takes the Pepsi Challenge and chooses Pepsi over Coca-Cola Zero Sugar, triggering an existential crisis that leads to a journey of self-discovery culminating in a Coldplay concert kiss cam moment. Directed by The Academy -winner Taika Waititi, who also cameos as the bear's therapist, and set to Queen's "I Want to Break Free," the ad is rooted in real data. According to the bran
101.1K views8 months ago
FacebookAdweek
1:00
పెప్సీ పాలతో కలిపిందా?! 😱 this viral pilk challenge shocked the internet! 🚀
51.6K views11 months ago
YouTubeFuturaVault
0:19
Happy Gawaii Kaamatan🌾✨ Come Join the #PepsiHarvestDanceChallenge and get a chance to win the prize s Rm1000 RWMF 2025 passes !! How to join? 1. Watch and learn the slowed mirrored dance tutorial: https://www.instagram.com/reel/DJqq_Gmz6D0/ 3. Use the 20s version of the Happy Gawai Kaamatan (Official Pepsi Harvest Celebration Anthem 2025) - Remix from the official dance challenge post audio 4. Post and don't forget the hashtags: #PepsiHarvestDanceChallenge and tag@pepsimy #HappyGawaiiKaamatan #
4K viewsJun 7, 2025
TikTokevncls
1:51
2025 Pepsi National Battle of the Bands is officially on!
2.5K viewsAug 21, 2025
YouTubeKPRC 2 Click2Houston
0:50
How the Pepsi Challenge Changed the Soda Wars Forever
46 views8 months ago
YouTubeGhora Khan
0:39
Subtle Foreshadowing ✨📹 on Instagram: "The PEPSI edition of the experiment. Due to popular demand, now in HD Audio 🎧✨ (Original performance by @sandybepsycho) ⚠️ If you are the original owner, you can request to be credited or ask me to remove the video. This meme is transformative and created under fair use for humor, commentary, and parody. All rights to original content belong to their respective owners. No copyright infringement intended."
24.9M viewsJan 12, 2025
Instagramforeshadow.meme
0:06
pepsi on Instagram: "Pepsi: Built for the big push. This play is can- firmed."
85.6K views11 months ago
Instagrampepsi
0:45
After 100 Years, Pepsi is Officially Losing the Cola War 📉
1.2K views10 months ago
YouTubeBrandfall
0:27
"10 Second Pepsi Challenge 🥤 | Pepsi খাওয়ার চ্যালেঞ্জ | Funny Bangla Challenge Video 2025"
1.2K viewsSep 6, 2025
YouTubejit Saha
0:19
It’s Official! The Pepsi Harvest Dance Move Is Here! 💃🏽 You’ve heard the beat! Now here’s the move that brings the Gawai & Kaamatan vibe to life. Inspired by the spirit of the harvest and made for everyone to show up and move together and this is just the beginning. 🌟 🎵 Presenting the Happy Gawai Kaamatan (Official Pepsi Harvest Celebration Anthem 2025) - Remix featuring @bellesisoski, @mxrygraceee_, and @rezzashahh. Lock it in! Full tutorial and challenge announcement coming real soon 👀 Le
244.3K viewsMay 15, 2025
TikToktvs_entertainment
0:31
Coca Cola response to Pepsi 'COLDEST' diss ad?
48K views8 months ago
YouTubeInfiniteB
0:39
Pepsi vs Coca-Cola: The Blind Taste Test
26.8K views8 months ago
YouTubeAduok Biztales
1:01
Pepsi's Biggest Failure: The Rise and Fall of Crystal Pepsi 🤢
8.5K viewsJun 28, 2024
YouTubeRevenue Recipes
0:23
PEPSI UK 2025 ADVENT CALENDAR | UNBOXING 🍒❤️
5K views10 months ago
YouTubeJade Marie-Claire
0:27
who else gave up their Pepsi max addiction this year? 🤭 #accomplishmentcake #2025 #2025wrapped #achievementunlocked #fyp
97.1K views9 months ago
TikTokaamnaadel
0:47
From Forgotten Brand to Pepsi’s Rival — The Comeback of Campa Cola
2K views3 months ago
YouTubeAjay Malhotra
1:06
The Science Behind the Famous Pepsi Challenge
611 views8 months ago
YouTubeGhora Khan
0:08
Pepsi Ad | Refreshing Pepsi Commercial | Best Soft Drink Advertisement #jaidmeel #foryou #viral #fyp
1.1K viewsSep 29, 2025
YouTubeToonify AI Studio
pepsi on Instagram: "And it all started with The Pepsi Challenge and a choice"
146K views8 months ago
Instagrampepsi
0:47
How Pepsi TRICKED Coca-Cola Into Its Biggest Marketing Disaster | Discovering Mindset
598 viewsFeb 23, 2025
YouTubeDiscovering Mindset
See more
Static thumbnail place holder