Create a BCG Matrix
11:55
YouTubeDoug H
Create a BCG Matrix
If you've taken business class or familiar with management consulting strategies, you've probably come across this tool called a BCG Matrix. Also known as a growth-share matrix, the BCG matrix was created by Bruce Hendersen in the 70s (founder of Boston Consulting Group). It's a tool that helps you analyze companies or products based on a ...
408.5K viewsFeb 15, 2014
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