Unsung Hero Agency: Ogilvy & Mather Director: Thanonchai Sornsriwichai Executive Creative Director: Korn Tepintarapiraksa Art Director: Rudee Surapongraktrakool Copywriter: Korn Tepintarapiraksa, Rudee Surapongraktrakool Country: Thailand Released: April 2014 | advert.ge
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Unsung Hero: Every Commercial Should be This Inspiring
Unsung Hero: Every Commercial Should be This Inspiring
Apr 25, 2014
thecultureist.com
The “Unsung Hero” Thai Life Insurance ad became a global phenomenon because it completely rewrites the rules of advertising. There’s no product pitch — just a quiet young man going about his day, performing small acts of kindness: feeding a stray dog, helping a street vendor, giving money so a child can attend school, and pushing an elderly woman’s cart. At first, people see him as foolish or wasting his time. But as the weeks pass, everything changes. The stray dog becomes his loyal companion.
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FacebookInside History
A campanha publicitária “Unsung Hero”, da Thai Life Insurance, é frequentemente citada por especialistas em comunicação e marketing como uma das mais belas e impactantes já produzidas. Lançado em 2014 e criado pela agência Ogilvy & Mather Bangkok, o filme se destacou por fugir do padrão tradicional da publicidade ao priorizar storytelling, emoção e valores humanos universais, em vez de argumentos diretos de venda. O vídeo acompanha a rotina de um homem comum que pratica pequenos atos de bondade
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444K views · 10K reactions | POV: You’re watching Unsung Hero’s ad...
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728 reactions · 7 comments | In 2014, Thai Life Insurance and Ogilvy & Mather Bangkok released the short-film commercial “Unsung Hero.” The purpose? To show that kindness, consistency and humility are far greater investments than mere profits. So what kind of impact am I making? Brand: @thailifeinsurance Agency: @ogilvybangkok | Marketing Mentor | Facebook
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Thai Life Insurance Will Melt Your Heart
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