Santa didn’t become a global icon by accident. When the Dutch brought St. Nicholas / Sinterklaas to the New World, they couldn’t have imagined what came next — but consumer capitalism saw the opportunity immediately. Merchants realized that gift-giving could transform Christmas… and Santa became the engine. That shift changed everything — and we’re still living with it today. 🎄 Watch the full episode now and see how it all came together. | The Ryan Files
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