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1:10
YouTube
Brand Blitz
Swoosh Secrets: The Story Behind Nike's Legendary Logo
Discover the captivating story behind Nike's iconic Swoosh logo! In this video, we explore how graphic design student Carolyn Davidson created the logo in 1971 for just $35, inspired by the wings of the Greek goddess Nike. From Phil Knight's initial lukewarm reaction to its evolution into a global symbol of victory, learn how the Swoosh became ...
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