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Contractors: $18K marketing spend generated $90K in annual recurring revenue Ben runs Best Lawn Care in Missouri... ✅ 20 years in lawn care industry ✅ 1,900 active customers ✅ Growing 5-10 customers weekly ✅ 6 field techs servicing clients Ben tried EDDM postcards for years: "We've done 80,000, 200,000 of those things, and they just, they never pay off for what they are." Then he switched to handwritten direct mail... First Ballpoint campaign results: $18,000 investment 150 new customers acquire
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