The IQOS ILUMA i made its debut at the 2025 Smoke-Free Summit, an immersive gathering of key business partners, media, and loyal IQOS users that celebrated future-forward creativity and meaningful progress. The launch marked an exciting new chapter in the movement toward a cleaner, clearer tobacco culture in the Philippines, and another milestone in IQOS’ global mission to replace cigarettes with better alternatives for millions of adult smokers. Videography by @jester.andrei, edited by @czar.he

40K views · 158 reactions | There are lots of misconceptions around the harm of e-cigarettes. Watch this video to learn more about the impact of smoking vs vaping. Get your free Personal Quit Plan now to find the best way for you to quit smoking https://www.nhs.uk/smokefree | NHS Smokefree | Facebook