Sodaneck on Instagram: "Launched in 1982, the “I Want My MTV” campaign featured a powerhouse lineup of artists including Mick Jagger, David Bowie, Cyndi Lauper, Pete Townshend, Billy Idol, Madonna, The Police, Boy George, Pat Benatar, and Hall & Oates, all urging viewers to demand MTV from their cable providers. The slogan became a defining symbol of 80s youth culture, turning music television into a movement and embedding itself in pop culture history. #IWANTMYMTV #MTV1982 #RetroAds #80sIcons #