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How do CEOs actually want information presented? This video breaks down a scene from Margin Call to reveal the story structure executives respond to — and why most presentations miss the mark. Using John Tuld’s questions as a guide, you’ll learn the four things senior leaders care about: • What’s the problem? • Why does it matter? • What are the options? • What happens next? If you present to executives, leadership teams, or stakeholders, this structure will help you communicate clearly, cut thr

107.1K views4 months ago

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Everyone talks about stories in presentations, but Jeremy Irons in Margin Call reveals the EXACT structure you need for executives 🎬

55.7K views10 months ago

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**5 things people get wrong when presenting to executives.** Even when they’re prepared. These are **non-obvious executive presentation tips** that explain why meetings go sideways — and how to adapt to how senior leaders actually think. | Rob D. Willis

27.3K views4 months ago

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1:05

Why logic doesn’t win arguments and how persuasion really works. Based on Seth Godin’s insight into stories, beliefs, and assumptions, this video explains why executives reject perfectly logical proposals and how to structure arguments around someone else’s worldview. Learn how to build buy-in by aligning your idea with the recipient’s narrative rather than relying on data alone. | Rob D. Willis

742 views5 months ago

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1:31

How to present to executives without getting shut down. This is a neuroscience-backed executive communication strategy for getting buy-in before you show the data. | Rob D. Willis

85.7K views4 months ago

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1:27

Job titles don’t make you memorable. Stories do. In this video, I break down the 5 stories every leader and executive needs to have ready — for interviews, networking, and conversations that matter. These stories help you stand out, communicate with impact, and connect with people on a deeper level. Follow for more leadership communication tips | Rob D. Willis

26 views7 months ago

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2:09

This scene from *Boiler Room* is a masterclass in persuasion. As a storytelling and influence coach, I break down how it uses **all seven of Robert Cialdini’s principles of influence** — reciprocity, liking, social proof, authority, scarcity, commitment, and unity — in under three minutes. This isn’t just about sales. These same psychological triggers show up in leadership, negotiations, interviews, and high-stakes business communication. If you want to understand how influence actually works —

1.1K views5 months ago

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2:02

Learn Tarantino’s four storytelling principles hidden inside Reservoir Dogs: specificity, sensory detail, rehearsal, and naturalistic delivery. Perfect for leaders, executives, founders, and consultants who need to tell more persuasive stories in pitches, presentations, and strategy communication. | Rob D. Willis

6.6K views5 months ago

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The hardest part of explaining complex ideas isn’t the explanation — it’s making people care. In this video, I break down a scene from *Silicon Valley* to show how executives explain complex ideas using **story, analogy, and scale** — not technical detail. You’ll learn a three-step structure: - Start with an unexpected story - Anchor the idea in something familiar - Make the scale of change explicit If you work in tech, healthcare, or any complex industry, this framework will help you explain id

14K views4 months ago

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Executives can feel intimidating — impatient, blunt, even rude. But they’re not as scary as you think. In this video, I’ll show you exactly how to talk to executives with confidence. Learn the 3-step framework: align with their strategy, quantify everything, and propose small next steps. Perfect for professionals, managers, and consultants who want to present better and get buy-in from the top. | Rob D. Willis

34.3K views4 months ago

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Telling people you’re about to tell a story is the fastest way to lose their attention. In this video, I explain **why stories work in business — and why announcing them doesn’t**. Then I share three practical ways to start a story **without triggering eye rolls or impatience**, especially in professional settings. You’ll learn how to: - Reframe a “story” as an example - Start with a clear time and place - Use a lead-in statement that gives the value upfront Based on ideas from *Putting Stories

4.8K views4 months ago

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Great presentations don’t start with slides — they start with structure. In this video, I break down the Story Spine framework by Ken Adams, a storytelling structure used by Pixar, TED speakers, and senior leaders to make ideas clearer, more persuasive, and easier to remember. You’ll learn a simple four-step structure you can use in work presentations, leadership updates, pitches, and talks: • Set the context • Introduce the problem • Show the solution • End with the future outcome If you commun

24.7K views4 months ago

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Storytelling in presentations sounds awful when you make these 5 mistakes. If you use storytelling at work, in leadership, or in client presentations, this explains why your story falls flat — and what’s really turning people off. | Rob D. Willis

5.6K views4 months ago

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Everyone says leaders need to be great storytellers — but very few explain what that actually means at work. In this breakdown, we explore Daniel Coyle’s research from *The Culture Code* and how the world’s best teams use storytelling to create alignment, not inspiration alone. You’ll learn how effective leaders use stories to help teams orient themselves between where they are now and where they’re going. This includes naming current challenges with specificity, defining a clear destination, an

3K views3 months ago

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1:06

The creators of South Park use a simple storytelling rule that instantly makes stories more engaging — and it works just as well for presentations. In this video, I break down the “But / Therefore” storytelling framework and explain why most presentations fail to hold attention. The problem isn’t the ideas — it’s how they’re connected. Most people link points with “and then.” That creates a list. Stories work because they show causation and conflict. If you want your presentations, pitches, or b

293.3K views5 months ago

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1:14

How to present to senior leadership without getting derailed. Executive presentations don’t work like normal slide decks. This is how to structure an agile deck that survives interruptions. | Rob D. Willis

9.2K views3 months ago

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Rob D. Willis | Strategic Story Producer | If you’ve got a panel discussion coming up and don’t want to bomb it, this is for you. Most panelists make the same mistake: they think... | Instagram | CJ Myrick

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Great communicators don’t improvise — they train. In this video, I share the **three things the best leaders and executives consistently do** when they communicate, based on my work coaching thousands of senior professionals. You’ll learn why top communicators: - Are comfortable with silence - Use simple, intentional structure - Prepare and rehearse far more than you think If you want to sound clear, confident, and authoritative in meetings, presentations, and high-stakes conversations, this bre

3.3K views4 months ago

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The best leaders don’t just set goals — they build strategic narratives. A pre-mortem helps executives identify causation, test assumptions, and spot risk before it becomes reality. Strategy isn’t about optimism. It’s about understanding the full story. Business storytelling, leadership strategy, strategic narrative, executive thinking, pre-mortem, Essentialism. | Rob D. Willis

3.7K views4 months ago

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1:24

If you feel nervous speaking to senior leaders, executives, or people higher up in your organisation, there’s a neuroscience reason for it — and it has nothing to do with confidence or competence. This video breaks down **status threat**, a concept from David Rock’s SCARF model, and explains why your brain freezes under hierarchy. As someone who coaches professionals to communicate complex ideas clearly, I share practical, research-backed tactics to help you stay calm, think clearly, and speak s

185.9K views5 months ago

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Rambling isn’t a confidence problem — it’s a structure problem. In this video, I share a simple framework I use with **leaders and executives** to help them give clear, concise answers without sounding scripted or robotic. It’s called **PEP: Philosophy, Example, Philosophy**. You’ll learn how to: - Start with a clear point of view - Back it up with a short, relevant example - Reinforce your message without drifting off topic If you struggle with rambling in meetings, interviews, podcasts, or pre

6.7K views4 months ago

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The biggest secret CEOs don’t talk about: fear of being found out. Stanford research reveals why imposter syndrome is common in senior leaders — and how this affects executive decision-making and meetings. | Rob D. Willis

4.2K views3 months ago

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Why Rory Sutherland is one of the best communicators alive. This breaks down 5 public speaking techniques he uses to make complex ideas feel obvious, memorable, and entertaining. | Rob D. Willis

8.4K views3 months ago

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4.7K views7 months ago

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Learn how to become a better communicator using five simple, evidence-backed steps. Perfect for professionals, leaders, and executives in complex industries like tech and health. Improve your clarity, impact, and confidence with practical communication frameworks, storytelling structure, and real-world speaking habits. | Rob D. Willis

13.1K views5 months ago

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1:26

Special forces use storytelling to plan their next move 🎯 It's called the

19.1K views10 months ago

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Why Germans and Americans give feedback so differently at work. It’s not negativity vs positivity — it’s two completely different communication cultures expressing respect in opposite ways. | Rob D. Willis

4.1K views3 months ago

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0:53

Storytelling Be the Guide, Not the Hero with Rob D. Willis

658 views1 month ago

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This TED Talk is one of the most viewed of all time — and it’s not just because of the topic. In this breakdown, we analyze Sir Ken Robinson’s legendary TED Talk on creativity and education and explain why it’s still so effective more than a decade later. From how he opens by connecting with the room, to his use of storytelling, humor, and lightly worn authority, this talk is a masterclass in public speaking and audience engagement. You’ll also see how Robinson uses unforgettable metaphors to ti

65K views3 months ago

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How to handle workplace competition like a CIA agent — ethically. A framework for leaders and ambitious professionals to understand power structures, read rivals, and build alliances without sabotage. Learn why visibility matters more than effort alone and how to navigate corporate politics strategically. Leadership development. Career strategy. Workplace influence. | Rob D. Willis

54 views5 months ago

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