Instead of telling you to Just Do It, Nike and Tyler, The Creator are asking... what if you don't? Featuring a plethora of athletes like Caitlin Clark, Carlos Alcaraz, Saquon Barkley, LeBron James, Rayssa Leal, and Qinwen Zheng, Nike's ad reframes greatness as a choice. Nike’s goal with the ad is to speak to a young generation that is “hesitant to get out there because of this fear of perfectionism." “The whole idea of ‘Why Do It?’ is about taking that first step and actually doing it,” said Nic

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